Zenith presents a new 400 page anniversary book, with unpublished material

Mar 19, 2015,08:58 AM
 

Such is the odyssey recounted in the anniversary book previewed at the press conference:



Written by Joël Duval, a passionate watch collector, this livre-objet, which comes in a luxury case, tells the story of the Manufacture in 400 pages and 650 illustrations, most of which have never been seen before. 

Mr Duval presented the book himself... 




A tremendous effort I am really eager to examine. It took altogether three CEOs to complete it (Nataf, Dufour and Magada)...



Mr. Duval's pride and feeling of relief after completing of this magnum opus speaks from his face!

Published by Éditions Albin Michel, it will be available on 26th March.


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Baselworld 2015: Zenith's 150th Anniversary: a new ELITE calibre, a new book, new adventures

 
 By: Ornatus-Mundi : March 19th, 2015-13:05
2015 is a very big year for Zenith , the first fully integrated manufacture, to celebrate its 150th anniversary . Back in 1865 , George Favre-Jacot has endeavoured into what was set to become the key to success for the Swiss matchmaking industry: vertical...  

Celebrating 150 years in style, the laureate dressed up!

 
 By: Ornatus-Mundi : March 19th, 2015-08:26
Totally cramped with journalists and friends of the brand, Zenith opened its new booth, decorated in the typical stylish Zenith way, appealing but not too much - elegance instead of abundance, just to my taste! Totally obvious what Basel 2015 is all about...  

JC Biver introduces Aldo Magada, a story of confidence and (recognisable) friendship!

 
 By: Ornatus-Mundi : March 19th, 2015-08:49
After joking with us in the back, LVMH's director of watch division , Jean-Claude Biver , stepped up the podium and 'officially' welcomed Aldo Magada as new President and CEO of Zenith : Now, introducing Aldo Magada, praising him as a successful horologis...  

Zenith presents a new 400 page anniversary book, with unpublished material

 
 By: Ornatus-Mundi : March 19th, 2015-08:58
Such is the odyssey recounted in the anniversary book previewed at the press conference: Written by Joël Duval , a passionate watch collector, this livre-objet , which comes in a luxury case, tells the story of the Manufacture in 400 pages and 650 illustr...  

New adventures with outstanding partners - racing classic cars and

 
 By: Ornatus-Mundi : March 19th, 2015-09:17
Zenith has announced extension of existing partnerships and addition of novel ones, in sports, racing and humanitarian relief: (left to right: Éric Abidal, Felix Baumgartner, Aldo Magada and Erik Comas) 1.) Felix Baumgartner: Let's not forget that, when F...  

Revival, out of the shadow: new Elite movement, 2 barrels, 100h PR!!!

 
 By: Ornatus-Mundi : March 19th, 2015-12:18
I guess this is what you all were waiting for - a strong commitment to the Elite movement (which incidentally was the first movement ever to be constructed using CAD): the new Zenith Cal. Elite 6150 : Key features: - lasting long: 100h power reserve; 2 ba...  

Celebrating, savouring - and a first impression!

 
 By: Ornatus-Mundi : March 19th, 2015-12:28
Following the presentation, tightly packed: The other side of the moon... What did I say? Following, the smart way ;-) Making sure to remember .... (or preparing for own anniversary?) Cognac tasting for the connoisseurs - courtesy of sister brand Hennessy...  

Very nice article, Magnus. Thanks for that. Now, let's speak about novelties..

 
 By: amanico : March 19th, 2015-13:10
Where is this manual winding Chronometer? ;) Best, Nicolas

... ;-(((

 
 By: Ornatus-Mundi : March 19th, 2015-13:12
not seen yet, and not positive it exists (yet)... Magnus

Great introduction Magnus

 
 By: Mark in Paris : March 19th, 2015-15:17
Thanks for making us live the event. I understant there is more to come and I'll be following this with great interest :) Cheers, Mark

I do hope they'll bring out something "realy" exiting ...

 
 By: P@trick@Belgium : March 20th, 2015-03:57
not saying i don't like the new Elite , but hey for your 150th birthday i need something that blows me out of my socks if you catch my drift :)

Thanks for the live reporting Magnus!

 
 By: AnthonyTsai : March 19th, 2015-16:37
Any teaser live pics of the new Zenith El Primero Sport? :) Cheers, Anthony