Ornatus-Mundi[Zenith]
7136
Oliver's and Magnus' conclusion on the first batch if Zenith novelties
Mar 24, 2014,13:13 PM
Following Art's excellent and wittily written impressions we would like to submit to you our first hand experiences and opinions, which might well differ from Art's.
What we have seen so far were interesting developments and advancements on the existing Zenith collections. There were no new complications or entire movements to be seen, but nevertheless Zenith spent considerable efforts to fine-tune what they had.
In most cases, quite successfully so. We would like to spend a bit of time on the Captain collection. If you want,. you can group them into two categories: The first, comprising of the Power Reserve and the Big Date/Moonphase, where subtle enhancements were made to emphasise the structure of the dial:
What has been criticised by Art, namely the (to him) odd shaped date aperture on the latter watch is actually a consistent theme in both of them. It serves to 'triangularise' the elements of the dial, again a common theme.
That this can't play with the remaining two watches, and thus was not implemented there, is another token for the care Zenith applied in advancing and improving this entry collection.
Speaking of which, let's have a look at the other two watches, the Central Seconds and the Annual Calendar:
Both of them sport already highly balanced dials, one with a plain one and the other with quite some elements. Emphasising a single one here would be counter-intuitive in both cases. Consequently Zenith opted for a design which imbues elegance and quietness.
As for the other watches, we liked the El Primero Chronomaster Grande Date for its magnificent colour pattern:
As watch we considered almost problematic was the Type 20:
With its fake vintage appearance is just - too obvious fake! We have no clue what they were thinking, and this is quite bothersome to us. This goes in line with the emerging feeling we have that Zenith is trying to milk a cash-cow here. The public reaction to the original Type 20 was overwhelming, and this might have - understandably! - induced the brand to create more and more variations of the theme.
We just would hope that Zenith is aware of the dangers of overdoing a concept. There are ample examples of brands succumbing to the allure of flooding the market with countless (limited or not) editions. This is quickly done but does nothing to sustainably and sensibly developing a collection with a long term view.
Overall: we liked a lot what we were seeing (with few exceptions)!
Best,
Magnus & Oliver
P.S.: 2 THUMBS UP for Art for stepping in to relieve a bit of the reporting burden from our shoulders - it was a fun exercise and certainly an entreating one for all of us!