Zenith

Rickr25
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Thanks for the info

Dufour indeed is hitting on an important issue, important to watch afficionados, who as you point out, think that Zenith makes two calibers, while JLC makes thousands and thousands of completely different calibers. Both claims aren't right. Just as Zenith works with base calibers so does JLC and the others. And in 165 years Zenith surely has produced more than 2 calibers, and it's good for Dufour to discuss that and to position Zenith sqaurely as being on the same level as JLC and as its competitor.

Should they have given more names to their calibers? I would say no. I think Zenith is unique in that regard, that it has relatively well known names for its movements. I can't think of anyone else at this moment who has a movement with a name. But then, "El Primero" doesn't really designate a caliber. It used to be their name for chronograph, until Dufour decided to ruin that too. Just as Rolex has these ridiculous names for common watch features. I wonder if Rolex got it from Zenith? "El Primero" is a powerful name for Zenith, to start calling Flyback El Primeros something else would dilute the brand.

The issue of movements and calibers is so technical, that naming them all would be challenging, and perhaps somewhat pointless as the wast majority of watch shoppers aren't all that informed. But, in their marketing, Zenith should inlude the number of the movement for every watch featured "Zenith Striking 10th...El Primero 4052" for example, just to point out that there are lots of El Primeros.

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