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Baselworld 2015: Zenith's 150th Anniversary: a new ELITE calibre, a new book, new adventures
2015 is a very big year for Zenith, the first fully integrated manufacture, to celebrate its 150th anniversary.
Back in 1865, George Favre-Jacot has endeavoured into what was set to become the key to success for the Swiss matchmaking industry: vertical and horizontal integration, fostering innovation, precision and creativity.
Thus, we are here today to celebrate together with our friends at the manufacture the 150th year of existence of one Switzerland's most respected chronograph specialist.
Zenith put all those ingredients together for a mix full of tension and anticipation:
- first of all, introduction of the new CEO, Aldo Magada
- second, presentation of a new anniversary book on Zenith for all us aficionados
- third, new partnerships and adventures to come
- fourth, from the glimpse of the CEO's wrist - a new movement (and I am sure you all love that) called Elite!
Fresh from the camera, here are my impressions!
Thanks for reading,
Magnus
P.S.: I have not seen the new collection yet, and what has transpired so far is only the tip of an iceberg, my little bird told me ;-)) Stay tuned!
More posts:
Baselworld 2015: Zenith's 150th Anniversary: a new ELITE calibre, a new book, new adventures
2015 is a very big year for Zenith , the first fully integrated manufacture, to celebrate its 150th anniversary . Back in 1865 , George Favre-Jacot has endeavoured into what was set to become the key to success for the Swiss matchmaking industry: vertical...
Celebrating 150 years in style, the laureate dressed up!
Totally cramped with journalists and friends of the brand, Zenith opened its new booth, decorated in the typical stylish Zenith way, appealing but not too much - elegance instead of abundance, just to my taste! Totally obvious what Basel 2015 is all about...
JC Biver introduces Aldo Magada, a story of confidence and (recognisable) friendship!
After joking with us in the back, LVMH's director of watch division , Jean-Claude Biver , stepped up the podium and 'officially' welcomed Aldo Magada as new President and CEO of Zenith : Now, introducing Aldo Magada, praising him as a successful horologis...
Zenith presents a new 400 page anniversary book, with unpublished material
Such is the odyssey recounted in the anniversary book previewed at the press conference: Written by Joël Duval , a passionate watch collector, this livre-objet , which comes in a luxury case, tells the story of the Manufacture in 400 pages and 650 illustr...
New adventures with outstanding partners - racing classic cars and
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Revival, out of the shadow: new Elite movement, 2 barrels, 100h PR!!!
I guess this is what you all were waiting for - a strong commitment to the Elite movement (which incidentally was the first movement ever to be constructed using CAD): the new Zenith Cal. Elite 6150 : Key features: - lasting long: 100h power reserve; 2 ba...
Celebrating, savouring - and a first impression!
Following the presentation, tightly packed: The other side of the moon... What did I say? Following, the smart way ;-) Making sure to remember .... (or preparing for own anniversary?) Cognac tasting for the connoisseurs - courtesy of sister brand Hennessy...
Very nice article, Magnus. Thanks for that. Now, let's speak about novelties..
Where is this manual winding Chronometer? ;) Best, Nicolas
Great introduction Magnus
Thanks for making us live the event. I understant there is more to come and I'll be following this with great interest :) Cheers, Mark
I do hope they'll bring out something "realy" exiting ...
not saying i don't like the new Elite , but hey for your 150th birthday i need something that blows me out of my socks if you catch my drift :)
Thanks for the live reporting Magnus!
Any teaser live pics of the new Zenith El Primero Sport? :) Cheers, Anthony
