The adventurer Johan Ernst Nilson is the first Swede to become ambassador for the watch brand Zenith!
In a joint venture with Zenith he will travel from pole to pole without any use of motorized vehicles!
Johan Ernst Nilson will walk in the footsteps of the famous Norwegian adventurer Roald Amundsen who was the first to set his foot on the geographical South Pole (1911) and also the first to have gone both to the North and South Pole.
During Roald Amundsen’s expedition to the South Pole he was wearing a Zenith watch!
CEO Jean-Frédéric Dufour and Johan Ernst Nilson
In honour of this adventure Zenith will issue a special watch: Pole 2 Pole.
During the presentation I had a chance to speak to Mr Dufour briefly and he seems to be a very nice gentleman that, IMO has put Zenith back on the right track!
Love their new collection of vintage inspired watches!
It was a very nice event and in the crowd I spotted two vintage watches (sorry, not Zenith).
As a special favour I was allowed to hang back when the crowd started to scatter and snapped a few quick and dirty of some of the watches…
The Elite Ultra Thin.
The El Primero Captain with chocolate dial and RG hands and index.
The Phase de Luna Grand Date
Elite Captain Central Second
Sorry for the poor photo quality, it was a very crowded event and the light settings make it very difficult…
I hope you enjoy!
Best
Blomman