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Baselworld 2015: Zenith's 150th Anniversary: a new ELITE calibre, a new book, new adventures

 
 By: Ornatus-Mundi : March 19th, 2015-13:05
2015 is a very big year for Zenith , the first fully integrated manufacture, to celebrate its 150th anniversary . Back in 1865 , George Favre-Jacot has endeavoured into what was set to become the key to success for the Swiss matchmaking industry: vertical...  

Celebrating 150 years in style, the laureate dressed up!

 
 By: Ornatus-Mundi : March 19th, 2015-08:26
Totally cramped with journalists and friends of the brand, Zenith opened its new booth, decorated in the typical stylish Zenith way, appealing but not too much - elegance instead of abundance, just to my taste! Totally obvious what Basel 2015 is all about...  

JC Biver introduces Aldo Magada, a story of confidence and (recognisable) friendship!

 
 By: Ornatus-Mundi : March 19th, 2015-08:49
After joking with us in the back, LVMH's director of watch division , Jean-Claude Biver , stepped up the podium and 'officially' welcomed Aldo Magada as new President and CEO of Zenith : Now, introducing Aldo Magada, praising him as a successful horologis...  

Zenith presents a new 400 page anniversary book, with unpublished material

 
 By: Ornatus-Mundi : March 19th, 2015-08:58
Such is the odyssey recounted in the anniversary book previewed at the press conference: Written by Joël Duval , a passionate watch collector, this livre-objet , which comes in a luxury case, tells the story of the Manufacture in 400 pages and 650 illustr...  

New adventures with outstanding partners - racing classic cars and

 
 By: Ornatus-Mundi : March 19th, 2015-09:17
Zenith has announced extension of existing partnerships and addition of novel ones, in sports, racing and humanitarian relief: (left to right: Éric Abidal, Felix Baumgartner, Aldo Magada and Erik Comas) 1.) Felix Baumgartner: Let's not forget that, when F...  

Revival, out of the shadow: new Elite movement, 2 barrels, 100h PR!!!

 
 By: Ornatus-Mundi : March 19th, 2015-12:18
I guess this is what you all were waiting for - a strong commitment to the Elite movement (which incidentally was the first movement ever to be constructed using CAD): the new Zenith Cal. Elite 6150 : Key features: - lasting long: 100h power reserve; 2 ba...  

Celebrating, savouring - and a first impression!

 
 By: Ornatus-Mundi : March 19th, 2015-12:28
Following the presentation, tightly packed: The other side of the moon... What did I say? Following, the smart way ;-) Making sure to remember .... (or preparing for own anniversary?) Cognac tasting for the connoisseurs - courtesy of sister brand Hennessy...  

Very nice article, Magnus. Thanks for that. Now, let's speak about novelties..

 
 By: amanico : March 19th, 2015-13:10
Where is this manual winding Chronometer? ;) Best, Nicolas

... ;-(((

 
 By: Ornatus-Mundi : March 19th, 2015-13:12
not seen yet, and not positive it exists (yet)... Magnus

Great introduction Magnus

 
 By: Mark in Paris : March 19th, 2015-15:17
Thanks for making us live the event. I understant there is more to come and I'll be following this with great interest :) Cheers, Mark

I do hope they'll bring out something "realy" exiting ...

 
 By: P@trick@Belgium : March 20th, 2015-03:57
not saying i don't like the new Elite , but hey for your 150th birthday i need something that blows me out of my socks if you catch my drift :)

Thanks for the live reporting Magnus!

 
 By: AnthonyTsai : March 19th, 2015-16:37
Any teaser live pics of the new Zenith El Primero Sport? :) Cheers, Anthony